"the processes, technologies, and tools needed to turn data into information, information into knowledge, and knowledge into plans that drive profitable business actions."
- Data = collection of raw value elements or facts used for calculating, reasoning or measuring. Can be collected, stored or processed but no t put into a context from which any meaning can be inferred.
- Information = result of collecting and organizing data in a way that establishes relationships between data items, which thereby provides context and meaning.
- knowledge = concept of understanding information based on patterns in a way that provides insight to information.