“A ‘Customer’ is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
He is not an interruption on our work. He is the purpose of it.
He is not an outsider on our business. He is a part of it.
We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
Mahatma Gandhi, 1890 (enquanto praticava advogacia na África do Sul.