A Ascenção do 5º P

By | 9 de Março de 2007

Via: It’s all good: Citizen Marketers recap por OCLC Online Computer Library Center staff

In marketing traditionally there are 4 Ps: Product, Price, Placement and Promotion. Ben posits that in today’s world, there is a 5th: Participation.

So how do we integrate the 5th P into our libraries?

  1. Blogs
  2. Reaching out to your 1%ers: your advisory boards/teen panels/Friends of the library groups and empowering them even more to take the message out
  3. Lay the foundation for social networks.

Um excelente post que recomendo a todos.