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A Ascenção do 5º P

Publicado por Julio Anjos em 2007, 9 de Março

Via: It’s all good: Citizen Marketers recap por OCLC Online Computer Library Center staff

In marketing traditionally there are 4 Ps: Product, Price, Placement and Promotion. Ben posits that in today’s world, there is a 5th: Participation.

So how do we integrate the 5th P into our libraries?

  1. Blogs
  2. Reaching out to your 1%ers: your advisory boards/teen panels/Friends of the library groups and empowering them even more to take the message out
  3. Lay the foundation for social networks.

Um excelente post que recomendo a todos.

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